42% of car salespeople turn over in the first 60 days, and that costs dealerships approximately $3500 per turned over employee. Poor hiring could cost your dealership thousands of dollars a year, money you could be investing back into marketing or other areas of your...
The used car customer is one of the best I can have. But if I’m not prepared for them I will turn this potential sale into just another customer visit. The used car client usually has shopped on the internet and found a few vehicles...
Walking the lot is a daily routine that most salesman leave out. The importance of knowing your inventory is life or death in the car business. You may have a spilt second to turn your customer onto a different choice of vehicle before they walk...
Taking a phone up is usually discouraging to a salesman. Nine times out of ten the salesman will anticipate the conversation going like this, “I was calling to see if you had that 2014 Ford Focus?” “How much are you asking for it….” After the...
Know your product. And more importantly know your competitors product. The average consumer spends hours online researching a vehicle before they ever decide to step foot in a dealership. A lot of times the customer will know more about a particular model than the salesperson....