Walking the lot is a daily routine that most salesman leave out. The importance of knowing your inventory is life or death in the car business. You may have a spilt second to turn your customer onto a different choice of vehicle before they walk...
Taking a phone up is usually discouraging to a salesman. Nine times out of ten the salesman will anticipate the conversation going like this, “I was calling to see if you had that 2014 Ford Focus?” “How much are you asking for it….” After the...
Know your product. And more importantly know your competitors product. The average consumer spends hours online researching a vehicle before they ever decide to step foot in a dealership. A lot of times the customer will know more about a particular model than the salesperson....