08 Jun Walk The Lot
Walking the lot is a daily routine that most salesman leave out. The importance of knowing your inventory is life or death in the car business. You may have a spilt second to turn your customer onto a different choice of vehicle before they walk or you may impress the customer with your knowledge of that particular model that they buy.
It’s always mind blowing to see a salesman get asked a million questions by the customer, and they don’t know the answer. I can understand not knowing the rear-end ratio the first time asked, but checking to see if it has blind spot is a given. Customers won’t feel confident if the salesman is not confident in the product.
Take 10-20 minutes per day to walk the lot. Check out the vehicles in and out. Drive the vehicles and know how they operate. Ask your manager’s questions about the vehicle; they may know something about the vehicle that you don’t and could be a selling point.
The more you know about your lot the better off you’ll be.